UCLH children and young patients website wins top award 

05/12/2012 00:00 

The website was developed by the Trust’s communications team, nurses and play specialists from the children and young patients service and Bold Creative, a digital agency that specialises in creating content and campaigns to engage, entertain, educate and inspire young people.

Warren O'Brien, web manager; Karen Walker, matron; Irene O'Donnell, and James Lumgair, web and publications officer

Feedback and opinions from children and young patients was crucial to the design of the site which includes films of patients in hospital talking about their experience; comments and advice from real staff and real patients, and personalised journeys through the site for patients.
The result is an interactive guide to the services they can expect to encounter and the staff they might meet on their visit to University College Hospital.
The website is split into three different sections for children and young patients who have different requirements and expectations from their hospital experience: age groups: 0-6, 7-12 and 13-19.
Warren O’Brien, Web Manager and lead for the project described winning the award. “This is a case of the right team, with the right mix of knowledge, producing an outstanding website, of which we are all extremely proud. Being nominated for such a prestigious award was very satisfying, but winning the award, when the standard of entries was so high, was incredible.
“We look forward to further developing the website to include more films about specific conditions, based on feedback from our children and young patients, of course.”

Warren O'Brien and Luke Newbold receiving the best website award at the AHCM awards 2012.

Warren O'Brien  with Luke Newbold of Bold Creative receiving the best website award at the AHCM awards 2012.

The website advises young patients and their relatives on what to bring for their appointment or stay in hospital and includes guidance from members of staff including nurses and play specialists.
UCLH has a dedicated team of play specialists which enables children and young people to understand their hospital experiences, through age appropriate teaching and guided play.

The team supports children and young people during invasive procedures by providing alternative focus activities and distraction. Working closely with patients they played a major role in the creation of the website which will be updated on a regular basis.

Karen Walker, UCLH matron for paediatrics, said: “Developing the new website 'with our patients for our patients' has been an amazing opportunity for both staff and current patients to work together.

“We hope we have developed a fantastic tool for children and young people coming to UCLH in the future.
“The website will mean that our young patients are better informed about what they can expect when they come to hospital. The young patients who contributed to the development of the website have been really creative and we are sure other patients will benefit from their great ideas.”
Tori Chipping, 18, is featured in a short film on the website and was involved in a focus group which helped design the site.
As a young person with Type 1 diabetes, Tori has been treated at UCLH for the past nine years. She said: “The first time I came to the hospital I was a bit anxious and I didn’t know what to expect. I think it was important for young people like me to be consulted on how the website looked and worked. I wanted to help make it easier for people in the same position as me to better understand what coming to hospital means.”

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